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WHAT I DO
The right story, in the right context, for the right people. I've been inventing, shaping, telling and delivering those stories to global audiences for over 10 years. I'm a creative, writer and strategic thinker, I've worked with some of the world's biggest brands, and I'm always looking for the next story to tell.
Perfection Takes 119.5s
A perfect pint of Guinness takes 119.5 seconds to pour.
Conceived, directed and shot specifically for Instagram, these ads reached millions across Europe for a tiny media spend. We made three, but this one's my favourite.
Conceived, directed and shot specifically for Instagram, these ads reached millions across Europe for a tiny media spend. We made three, but this one's my favourite.
Henry Speaks Pidgin
For Thierry Henry's visit to Nigeria in 2017, we teased the audience with his heroic attempts at the local dialogue. This is the most successful content Guinness has ever run in Africa, and led to a pan-African partnership with Facebook.
Guinness VR Tasting
Can VR enhance the taste of Guinness? We built a journey through the aromas and tastes of three Guinness beers to find out.
Guinness Original X BBQ Ribs
Guinness Original works brilliantly with roasted meats - this shoppable Instagram post captures the perfect summer recipe in seconds.
Guinness X Meatopia
Guinness teamed up with the biggest name in food events to stage Dublin's first Meatopia. Their best beers, six incredible chefs and leading names in global food culture had a weekend to remember - generating a ton of content and kudos for the brand.
Steph Curry for Rexona
NBA superstar Steph Curry gave us one hour of his time. So we shot this ad. Took a little longer than an hour in post, but it was worth it.
Animal Magic for Rexona
The competition might nick your packaging, your claims or your shelf space - but that doesn't make them better. We proved the point for Rexona, using Holland's only commercial hedgehog wrangler.
Rexona Reaction Test
Rexona and the Williams F1 team tested fans' reaction times with a mobile experience that could earn them a place behind the wheel. Launched at the Australian Grand Prix in 2016, this integrated campaign began and ended on users' phones.
ChildLine Stories
One of series of animations with the gifted illustrator Al Murphy, encouraging vulnerable kids to contact ChildLine about the issues affecting them most. Compiled from real caller testimony.
Junk Monkeys for The British Heart Foundation
One of six films about the evils of junk food, targeting 10-11 year-olds. The first time BHF ever spent its whole budget on digital. Winner of the NMA Grand Prix.
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